Power of Play

Parents and leaders from across sectors believe in the power of sport to build healthy children and communities. They're concerned about rising participation fees, high attrition and low physical activity rates, injury risks, and a shift away from unstructured play. They also recognize that no one group alone can address these trends.



Kobe Raised Our Game
 1/27/2020
With heavy hearts, we remember Kobe Bryant, who worked with Project Play to improve youth sports with as much ferocity as he showed on the court during his legendary career. He launched our #DontRetireKid campaign, giving voice to the voiceless. Kobe didn't just want to wake up sports parents to the pressures they are putting on kids to perform. He wanted to punch them in the nose, even if it meant alienating some fans. Now it’s up to us to be as impatient as he was with progress.